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Business
National Mark of Malaysian Brand
Depicting quality, excellence and distinction of Malaysian products and services.
S
mall
and Medium
Enterprises Corporation
Malaysia (SME Corp.)
in collaboration with the
SIRIMQAS International
Sdn. Bhd. has developed
the National Mark of
Malaysian Brand that depicts quality,
excellence and distinction of products
and services by Malaysian companies.
Through this effort, the Government
hopes to change the perception that local
products are of lower quality, reliability
and low packaging standards than the
bigger brand names. The National Mark
of Malaysian Brand was launched in 2009
by the then Crown Prince of Perak Darul
Ridzuan, Duli Yang Maha Mulia Paduka
Seri Sultan Nazrin Muizzudin Shah ibni
Almarhum Sultan Azlan Muhibbuddin
Shah Al-Maghfullah.
Under this programme, participating
Malaysian companies will be evaluated
through stringent standards, whereby
auditing and monitoring measures will
be put in place to ensure adherence to
the set quality standards. If successful, the
products or services will be given the right
to carry the National Mark of Malaysian
Brand for the period of two years. In order
to retain the Mark, auditing and monitor-
ing measures will be done periodically to
ensure adherence to the criteria set.
TheQualifyingCriteria for theNational
Mark ofMalaysianBrand is as follows:
i) Business incorporated /registered
under the following:
- Companies Act 1965(Act 125);
- Registration of Business Act
1965(Act 197); or
- Certificate(s) of Practice from
Professional Bodies
ii) Operating from legal premises
iii) Aminimum3-STAR rating under SME
Corp’s SCORE assessment
iv) For companies in any sector with
Certified ISO 9001 or equivalent; For
companies in the Food Sector with
HACCP or ISO 22000; or For compa-
nies in the Automotive Supply Chain
with ISO/TS16949; or For companies
in the Medical Device Sector with ISO
13485
v) Own a Registered Brand
Audit Assessment Criteria
• BrandManagement &Marketing – ex-
amines how the organisation system-
atically manages all customer-centric
processes to consistently deliver the
brand promise over time at each
contact-point with the customer
• Quality & Standards of Products/
Services – examines how organisation
plans its action to ensure the products
and / or services consistently meet or
exceed standards, customer require-
ments and its brand promise
• Management Best Practices – exam-
ines how the organisation maintains,
controls and improves its internal
processes that will lead to improved
brand equity and ensure business
sustainability