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CEO’S
Note
4 | FireFlyz
D
ear
Guests,
Greetings from Firefly and welcome to the 1st an-
niversary issue of
FireFlyz.
Yup, that’s right.
FireFlyz
turns
ONE this month.
It’s a tremendously exciting time for us at Firefly, and
I am deeply honoured to be part of such a milestone.
FireFlyz
has played such an important role to us this year
as it is a representation of how much we’ve grown as a company.
The magazine was one of the many initiatives we undertook then; it
was essentially to communicate and live up to our new tagline,
Beyond
Convenience
. With bigger and better products and services now available,
a tagline refresh was necessary and
Beyond Convenience
perfectly reflects
everything we embody today.
As 2014 is quickly coming to an end, we look back at our progress and
initiatives during the year. Significant developments were made across the
customer experience, in the air and on the ground. Customer experience
has been a key focal point, with major upgrades to our aircrafts, route
network, inflight service, check-in service, and booking channels. This has
seen the airline increase its revenue from the corporate and leisure market
and achieve an award by
Putra Brand Awards
for the
Transportation, Travel
and Tourism
category.
Some of our major initiatives undertakenwere the introduction of a new
tagline -
Beyond Convenience
; the delivery of three (3) new ATR72-600
aircrafts; a new destination – Krabi; a new inter-city route –
Ipoh and Johor
Bahru
; a new inflight menu –
Firefly Express Meal
; an automated online
check-in service; a multi-currency payment option; and a revamp to our
online travel portal –
Firefly Holiday
.
EDITORIAL
FireflyEditorial Advisor
CEO, FlyFireflySdnBhd
IgnatiusOng
EditorialCommittee
RafizahAmran, Noorsureena Izham
PUBLISHEDBY
FlyFireflySdnBhd (346606-K)
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MASComplexA, SultanAbdul AzizShahAirport,
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Tel:
+60378454543
Web:
www.fireflyz.com.my
Email:
customer_care@fireflyz.com.my
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Web:
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Email:
info@wordlabs.com.my
CEO/ManagingEditor
SritharanVellasamy
sri@wordlabs.com.my
Writers
JamilahLim, SimonVella
Designer
Ismail Morthar
Contributors
EdwinKoh, GillianFoong, Brianne
JasminAeria, ZacharyHo, AhsanAbdullah
Editorial Assistant
VikramanVisno
ADVERTISINGSALES
MarketingDirector
TamyneMenon
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Commercial Director
Bill Cooper
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BusinessDevelopment Director
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DISCLAIMER
Whileevery reasonable care is takenby theeditorial team,
the contents areentirelypersonal views of the authors andor
contributors anddonot in anyway reflect theviews andopinions of
FlyFireflySdnBhd and/orWordlabsGlobal SdnBhd. Both companies
are alsonot held responsibleor liable in anyway for the contents of
the advertisements, articles, photographs or illustrations contained
in this publication.We reasonablyassume that all articles are factual
andnot plagiarisedor intentionally libelous. Both companies disclaim
anyand all liability toanyperson arising fromtheprinting, sale, or
useofmaterial in thismagazine.Theeditorial teamreserves the
right toedit and/or re-write all materials according to theneeds of
thepublicationuponusage. Reproductionofmaterial fromFireFlyz
in any form is strictlyprohibitedwithout thewrittenpermission
of thepublisher. Unsolicitedmaterialswill not be returnedunless
accompaniedby sufficient returnpostage. FireFlyz is exclusive for
Fireflypassengers. All info is deemed correct at the timeof printing.
COVER
PICTURE:
Season’sGreetings! Truetothespiritof
theholidays, ourcoverpicturefeaturesastylised
carousel, (informal: ‘merry-go-round’), asymbol of
fun,whimsyandentertainment that ispartof the
foundationofeverythemepark imaginable.This
issue’scoverstoryseesusexploringthemeparks
aroundtheregionforwholesomegetawayfunand
excitement, be itwithfriends, loversor family.
CREDIT:
123RF
Official Firefly
In-Flight Magazine
Issue 014
, December 2014
F I
R E F L Y Z
I
S S U E
0 1 4 ,
D E C E M B E R
2 0 1 4
PP 18290/09/2013(033626)
Hopon for theRideThisHolidaySeason
GreatThemeParksNear You!