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Kedah Chief Minister Unveils
‘Discover Kedah 2016’ Campaign
Materials
Kedah
Chief Minister YAB Dato’ Seri Hj.
Mukhriz Tun Mahathir has unveiled a
range of promotional tools that have been
created for the ‘Discover Kedah 2016’ cam-
paign. The campaign, which will initially
What’s Buzzin’ This October
Sports Direct opens outlet in
Aman Central Mall , Alor Setar
Sports Direct
has opened branch
number 15 at Aman Central Mall, Alor
Malaysia receives Double
Honours at the PATA Gold
Awards 2015
Malaysia’s
tourism industry has once
again proven itself in the international
arena after the country received the
PATA Gold Award for ‘Marketing Media
– Travel Poster’ at the PATA Gold Awards
Luncheon and Presentation. Hosted by
the Macau Government Tourist Office,
the event took place at the Bangalore
International Exhibition Centre (BIEC)
in conjunction with the PATA Travel
Mart 2015.
The PATA Gold Award was awarded to
Tourism Malaysia’s ‘Visit Malaysia Year
- Sarawak’ promotional poster, which
Setar. This big box store concept consists
of 12,000 sq ft devoted to offering a wide
selection of global brands in sportswear,
footwear and sports equipment, catering
for the whole family. All leading brands
such as Nike, Under Armour, Adidas,
Puma, Yonex, Li-Ning, Speedo and
Arena plus many more will be featured
alongside Sports Direct’s exclusive brand
portfolio, comprising 28 internationally
recognised sport, fashion and lifestyle brands including Dunlop, Slazenger, Everlast,
Lonsdale and Karrimor. The Company has a Malaysian website and very active
Facebook page that is updated constantly with promotions and visuals of products
currently on sale. Visit www.sportsdirect.com.my for more information.
target audiences in Malaysia, Singapore,
Thailand, Brunei and Indonesia, aims to
educate potential visitors about the state of
Kedah and its rich history and traditions.
Dato’ Seri Mukhriz, who initially an-
nounced the initiative and the ‘Kedah,
Malaysia: Where it All Began’ identity
in March, took the opportunity at the
bi-annual MATTA Fair to highlight the
progress that has been made so far in
creating the promotional tools that will
help raise the profile of Kedah in the region
and, eventually, the world. In addition
to unveiling a stunning three minute
marketing video, the Chief Minister also
highlighted the new ‘Discover Kedah
2016’ website - www.discover-kedah.my,
the campaign’s Facebook page - www.
facebook.com/discoverkedah2016, and
various other tools including a ‘Discover
Kedah Instagram’ account, magazine and
newspaper advertisements, brochures and
promotional items.
The Kedah tourism campaign is one
of the many efforts by Dato’ Seri Mukhriz
in leading the Kedah state government
to promote the state for tourism as well
as an attractive business and investment
destination.
Chief Minister of Kedah; Dato’ Seri
Haji Mukriz Tun Mahathir (far right)
highlighting Kedah’s hidden gems
and unveiling campaign materials
for Discover Kedah 2016 at the
bi-annual MATTA Fair together
with (L to R) Kedah Exco; Dato’
Haji Mohd Rawi Hamid, Kedah
State Financial Officer; Dato’ Haji
Bakar Din and America, Europe
& Oceania Director of Tourism
Malaysia; Datin Normasila Musa.
was released last year. It was selected
based on its layout/design, photography,
writing, informational value, promotional
value, and benefits to readers and results
generated.
The award was received by the Deputy
Director General (International Promo-
tion) of Tourism Malaysia Dato’ Haji
Azizan Noordin. Another feather in the
cap was TourismAcademy at Community
College Langkawi, Taylor’s University
receiving the PATA Grand Award in the
Education and Training category. The
award was received by the Ministry of
Education’s Director General of Depart-
ment of Community College Education
Dato’ Amir Md Noor.
The PATA Gold Awards recognises
exceptional achievement in a variety
of endeavours, acknowledging and
rewarding the very best that the Asia
Pacific’s travel industry has to offer. The
winning projects set industry standards
for excellence and innovation, serving as
examples for others to follow.