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The Science Of Beautiful Hair
With the launchof the revolutionaryProFiber, L’Oreal haspushed theboundariesof hair
care and taken it to even greater heights.
P
ro
Fiber is the new stan-
dard in hair care and has
been designed to rectify,
restore and reconstruct
hair to it’s true, glori-
ous nature. For the very
first time, an in-salon
treatment is not eliminated with regular
at-home washing, but is actually boosted
by the following shampoos.
Gala Event
The spectacular launch was attended by
renowned celebrities, members of the me-
dia and bloggers. The event venue, Ruyi
& Lyn, at the Bangsar Shopping Centre,
was transformed into a Pro Fiber dream
house. There was a Diagnostic Space
and House of Pro Fibre for the guests to
discover and explore the products and
fragrances of each of the Pro Fibre range.
Delicious canapes, champagne and
soft drinks were served to the guests
while they mingled and waited for the
main event to start. Finally, the lights
dimmed, a spotlight lit up the stage, and
emcee Lexie Rodriguez, took the stage.
The stylish Rodriguez invited Yim Jin
Sou, Senior Marketing Manager of L’Oreal
Professionnel, on stage for the opening
speech. Sou had this to say, “Thanks to
the technology of the ultra-sophisticated
APTYL 100 molecular complex, locking
in molecules within the hair fibres is now
possible. When APTYL 100 is charged
into the hair, the fibres remember this
amazing in-salon treatment. The effects
are amplified and extended, transforming
the shampoo into a veritable care treat-
ment where every application strengthens
this synergy.”
Randall Wong, National Education
Manager, then took the stage and shared
more about the science and technology
involved in this new, stunning product.
A hair show was given life by L’Oreal
Professional’s Artistic Ambassadors, giv-
ing their own interpretations of Pro Fiber.
This amazing long lasting hair treat-
ment, made possible after 15 years of
research, will be available at selected
L’Oreal Professionnel’s salons nation-
wide.