Basic HTML Version
FireFlyz | 65
O’slee Rosehip Beauty
Solution Ruby Toner
O’slee Young Medi
O’slee Dark Circle Eye Care
The Penang native went all in with his
dream to bring
O’slee
to the local market
by outlining a sound ‘proposal and meet-
ing’ arrangement with the principals in
Hong Kong. A tourism graduate, Lee’s
tenacity and sheer audacity placed him
in good stead. Despite being green in the
industry, he managed to secure the rights
for
O’slee
in Malaysia with that meeting.
The next step was finding a retailer who
would help him carry the products.
Lee immediately began knocking on
doors and Guardian Pharmacy was the
only one that answered.
O’slee
products
were made available at Guardian Phar-
macy on a trial basis when its general
manager, Soon Ai Lan, took a chance on
Lee and offered a space for three months.
The new beauty brand ultimately hit its
sales targets and now all 320 outlets na-
tionwide carry
O’slee
skincare products.
“Social media is the new word-of-
mouth for the transmission of awareness.
Some consider the internet a monster that
has been left to run amok. But I believe
that it’s the most honest medium out
there that oftenmakes or breaks a brand’s
reputation. I’m glad that
O’slee’s
various
products have been very well received
online,” says Lee.
O’slee: Prevention Rather Than
Cure
O’slee
believes that prevention is always
better than cure, especially in reduc-
ing the appearance of blemishes and
the effects of ageing. A lot of common
facial problems are often made worse
by ineffective cleansing and makeup
products that can be harsh on skin. The
appearance of physical fatigue first shows
on the face in the form of dull, uneven
complexion and the skin does not seem
to recover as quickly as before. This
is especially so in Malaysia, which is
extremely humid and there’s often dirt,
grime and air pollution faced during our
daily commute.
O’slee
fights against facial problems
with products like
Young Medi De-age
Antioxidant Cream
which offers
24-hours powerful antioxidant
protection which helps increase
skin elasticity, eliminates fine
lines and wrinkles
while giving pore-
refining effects.
Other products like
O’slee Honey Sugar
Mask
and
Rosehip
Beauty Solution
Ruby Toner
are
both made with
natural ingredi-
ents to provide
a moisturising,
whitening and
a b s o r p t i o n
ability effect for
skin. As for those
with a dark circles problem,
O’slee Dark
Circle Reducing Eye Care Sleeping Mask
not only does exactly what it promises but
also help in reducing fine lines.
Now in its fourth year, the brand is
expanding healthily in Malaysia with
steadily increasing sales. Lee is also
considering an offer from Hong Kong
headquarters to handle the
O’slee
distri-
bution for ASEAN. By the look of things,
the sky’s the limit for Lee and
O’slee
Malaysia.
O’slee Honey Sugar Mask