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Firefly
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10 | FireFlyz
Firefly Proudly
Takes It Up ToThe Sky
For Panasonic Malaysia
An
official ceremony was held on April
1, 2016 at Subang Skypark to handover
the Panasonic Malaysia’s SKY SERIES air
conditioneraircraft liverytorepresentatives
fromPanasonicMalaysia. Firefly isproud to
beapartofPanasonicMalaysia’sadvertising
appliances giant and it makes us ecstatic
that they are confident they will be able to
achieve their targeted additional mileage
via Firefly” said IgnatiusOng, Firefly’sChief
ExecutiveOfficer.
“Wewill be spending up toRM600,000
on this exercise alone. We believe with
this move, we will be able to increase our
SKY SERIES branding, targeting affluent
businessmen. Apart from the traditional
marketing activities that we have planned
out,webelievethatsuchastep is important
todifferentiateourselvesfromtherestofthe
competition”saidtheManagingDirectorof
PanasonicMalaysia, ChengCheeChung.
Apart from aircraft livery, Panasonic
has also advertised on the overhead cabin
compartmentstoincreasebrandawareness.
The overhead cabin compartments have
beenmade to look like the front of theSKY
SERIESair conditioners.
activities to promote their latest line up
of powerful cooling comfort solutions air
conditioners, theSKYSERIES.
“We are delighted to being able to col-
laborate with Panasonic. This is a first of
its kind experience for uswith an electrical