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Interview
46 | FireFlyz
C
heng
f i rs t j o i ned
Panasonic in 1989 as
part of the brand’s air-
conditioner division.
Attached to Human
Resource, he was then
sent to Japan to work
for two years before going through job
rotations in different departments upon
his return to Malaysia. He ended up
leading the sales and marketing of the
air-conditioner department, which, at
that point, was handled by the factory
before being transferred to Panasonic
Malaysia in 2004. Cheng was then tasked
with the overall marketing for consumer
products, which eventually led him
to his current position as Managing
Director of Panasonic Malaysia.
“I like to be in a service oriented
function. Human Resource is where I
can meet and deal with people. Since
Fireflyz
talks toCheng
CheeChung, Managing
Director of Panasonic
Malaysia, about the
brand’s strong presence
in the region and the Sky
Series, its latest hi-tech air
conditioner.
Touch The
Panasonic also practices job rotations,
I was exposed to different functions
and departments, which really helped
me grow. I was fortunate to be able to
experience this,” says Cheng.
Contribution To Lives
Panasonic, a brand founded by Tan Sri
Konosuke Matsushita, will be a century
old in two years. The starting point was
when Matsushita invented an electric
lamp which could be used for bicycles
or be taken off the bicycle and converted
into a torch light. He always believed
in contributing to people’s lives. This
management philosophy has led to the
global success of the brand. “Today,
we have wide range of products from
home and office appliances to audio
Cheng is very passionate about his brand
Sky