Basic HTML Version
Buzz
FireFlyz ~ 9
MandarinOriental
commissioned British
award-winning filmmaker, photographer
and visual artist SamTaylor-Johnson, OBE,
to create a bespoke piece of art which
was prominently showcased at theHong
Kong Star Ferry poster site throughout
September.
Best known for feature films Nowhere
Boy and Fifty Shades of Grey, Taylor-John-
son is a BAFTA and Palme d’Or nominated
filmdirector. As a photographer and
Mandarin Oriental Commissions Award-winning
Chairman Of Matrade Launches FSquare,
Artist Sam Taylor-Johnson for Bespoke Art Piece
visual artist, she has had numerous
significant group and solo exhibitions and
is a Turner Prize nominee. Shewasmade
anOrder of the British Empire (OBE) in
2011.
Taylor-Johnson’s large-scale artwork
created forMandarinOriental is named
“Our Fans” and is a collagewhich
creatively showcases the brand’s unique
cast of celebrity fans using photographer
MaryMcCartney’s striking images. This
follows the success of the acclaimed
collage created by artist Sir Peter Blake
for the 50th anniversary of Mandarin
Oriental, Hong Kong in 2013.
Displayed prominently at the Star Ferry
poster site throughout themonth, this
strikingwork is a visual treat.The collage
is a celebration of the breadth and diverse
nature of the celebrity fans, displayed in
Taylor-Johnson’s inimitable style.
First Holistic Home-grown Fashion Initiative
FSquare
, created as the first holistic
home-grown initiative, is aimed at elevat-
ing the burgeoning creative industry in
Malaysia a notch further. To achieve this,
a group of creative and business front
runners have teamed up to assist, support
and fund the creative industry through
various collaborative partnerships.
The aimof this initiative is to nurture
and guide this thriving industry to be
market-ready for various trade platforms
inMalaysia and globally.
FSquarewas officially launched by
the Guest of Honour, Dato’ Noraini
Ahmad, Chairman of Matrade, at the
Grand Launch event held atMaGIC
Cyberjaya. She also sits as Advisor to
FSquare. Other VIPs present at the event
includedMadamAureenNonis (Senior
Director of MATRADE’sMarket Access
& International PartnershipDivision),
Encik Abu Bakar Yusof (Director Lifestyle
Section of Matrade),Miss Lilyana Latiff
(CEOof MyNEF),Miss Norita Ja’afar
(COOof MaGIC),Miss Elaine Lockman
(Co-Founder &Director of AtaPlus),
FSquare partners, its international trade
partner, FashionDiplomacy International
(FDI), dignitaries, government officials,
government agencies, industry leaders,
designers andmedia at the launch of this
foremost initiative.
In order to bridge fashionmarkets
overseas, FSquare, through a strategic
partnershipwith its international trade
partner, FashionDiplomacy International
(FDI), has taken fourMalaysian designers,
PearlyWong, Kittie Yiyi, HariHaran Arasu
and Fairuz Ramdan toNewZealand
FashionWeek 2016 (NZFW2016) in
Auckland in late August 2016. FSquare’s
participation at NZFW2016 is also
significant as this is the first time a group
of emerging designers fromMalaysia are
showcasing at theNZFW2016 in front of
VIPs, the fashion elite of NewZealand,
trade buyers and international media.
(L-R) Encik Abu Bakar Yusof (Director Lifestyle Section of Matrade),Mr John Tong (Co-Founder of FSquare &
Investment Director),Miss DoreenD’Raj (Co-Founder &MD of FSquare), Dato’ Noraini Ahmad (Chairman
of Matrade &Advisor to FSquare),Miss Lilyana Latiff (CEO of MyNEF),Miss Norita Ja’afar (COO of MaGIC),
Miss Elain Lockman (Co-Founder &Director of Ata Plus) &Mr Sathyvelu Kunashegaran (Co-Founder of
FSquare & Investment Director).