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FireFlyz ~ 11
Firefly News
Firefly Airlines Is Living The High
Life With A New Look
I
t
is no secret that flight
attendants uniforms attract
attention in the air and on the
ground. Firefly Airlines, the
100%Malaysian
airline proudly
launched its latest range of cabin crew
and ground operations staff uniform
design at an exclusive event held at Zebra
Square, Kuala Lumpur today.
The launch titled ‘Live The High Life
with Firefly’, whichwas attended by
250 guests consisting of VIPs, partners
and sponsors such as Universal Music
Malaysia, EONAutoMart, SUB Beauty,
IRDA, Firefly Holiday, Love 18, Firefly staff
and themedia, openedwith a gambit
and address by Chief Executive Officer of
Firefly Airlines, Ignatius Ong.
“The fresh feel and look will be a boost
for our cabin crew and ground operations
staff to bemore confident, comfortable
and approachable when performing
their duties to serve our passengers,” said
Ong. “The evolution of our uniformalso
reflects how our airline has matured and
progressed in the last nine years.”
This latest uniformdesignmarks
Firefly’s second uniform change since it
was established in 2007. The previous
uniform changes happened in 2013. A
seven-member committee, set up from
within the ranks and headed by Ong
himself, went through various options for
patterns, material, texture and colours
and design for the cabin crew and ground
operations staff uniformbeforemaking a
final decision on July 2016.
The exclusive event also saw the launch
of Firefly’s official music video titled ‘Like
Fireflies’,composed by Estranged Band,
and sung by Ning Baizura, Fazura and
Taufik Batisah under the Universal Music
Malaysia label.
“Themusic video, which carries Firefly’s
key elements such as togetherness,
dreams, community, convenience, fun,
lifestyle, business and holiday is close
to our hearts as a Firefly family and is a
dream come true for us,” said Ong.
Three lucky winners who flewwith
Firefly during the ‘Live The High Life with
Firefly’ campaignwere picked to enjoy
a 4 days and 3 nights exclusive holiday
withNing, Fazura and Taufik. Nurul
Dafila Binti Nor Azlizan who will be flying
to Johor Bahru, RoslizaMohammad
to Singapore and Chong June Ling to
Langkawi with the respective celebrities
were informed of their destinations as a
surprise during the glamorous event.
“After nine years, this campaign is a
great refresher for Firefly, cementing its
image as a brand that is fun, approach-
able and full of style,” said the beaming
CEO.
The ‘Live The High Life with Firefly’
campaign - which kick-started early
September - provided the opportunity
for passengers and staff members to be
a part of the twomonths long campaign
as an appreciation for their continuous
support and dedication.
Frequent
November 2016
ThankYou
Ms Koh SiewHua
Administration Executive, Admin,
Operations & Facility
Howoften do you fly Firefly?
Weekly.
What are yourmost frequent
routes?
Subang Airport - Penang - Subang
Airport.
Why do you fly these routes?
I spendmost of my work days in
Penang.
Why do you choose to fly Firefly?
Their frequent flights tomy
destination fit in perfectly with
my work schedule and booking a
ticket is very easy and convenient.
Flyer
Rocking the catwalkwith a
new song and newuniforms.
Living the high life!