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Kronenbourg 1664 Unfolds a New
French Revolution in Town
The
French have always been known to
enjoy life whilst Malaysians are known to
be hard workers, often neglecting to taste
the simple pleasures in life. There is no
better way to achieve work-life balance
than to merge these two cultures together
over a nice cold Kronenbourg 1664. This
idea was brought to life at the recent
Kronenbourg 1664 barbeque party held
at the panoramic Stratosphere, The Roof
where over 200 urbanites embraced the
lifestyle to ‘Taste the French Way of Life’
championed by the No.1 premium French
beer by chilling out on a Friday evening.
“We at Kronenbourg 1664 believe it’s
time to enjoy the little pleasures in life
amidst our busy alliance in the corporate
rat-race. Urbanities like us should get
work-life balance right, just the way the
French do. That is why we are inviting
you to join our ‘Taste the French Way
of Life’ campaign and together, we will
champion the art and beauty of work-
life balance by simply treasuring good
54 | FireFlyz
POST
Events
SWISS
Watch Gallery, the premier Ma-
laysian owned regional luxury watch
retailer launched Time Kulture, where
timepiece lovers were able to find the
most comprehensive collection of the
world’s luxurious, desirable and iconic
watches under one umbrella in Pavilion,
Kuala Lumpur.
The contemporary watch showcase
featured a coveted assembly of inter-
national Swiss-made timepiece brands
which included Alpina, Frederique
Constant, Longines, Oris, Maurice
Lacroix, Tag Heuer, Tissot and Tudor.
Time Kulture was officially launched by
the Directors of Valiram Group, watch
brand partners, strategic partners, as
well as Malaysia’s local celebrities and
rising stars. Among those in attendance
included Swiss Watch Gallery guests,
members of the media, watch aficiona-
dos, and society and style influencers.
Time Kulture’s theme of Beyond Time
drew inspiration from watches playing
a prevalent role in one’s daily life – it’s
not just an instrument of measuring
Swiss Watch Gallery Presents TIME KULTURE
time, but an essential accessory to
complement one’s lifestyle. Time Kulture
thus provides a platform for individuals
to find their perfect timepiece to suit
different lifestyles, which caters to men
and women alike. The brand continues
to nurture the growing passionate de-
mand for timepieces and serves as an
informative platform for those seeking to
purchase and know more about buying
their first branded timepiece or simply
looking to add to their collection.
conversation and company,” Henrik J.
Andersen, Managing Director of Carlsberg
Malaysia said at the recent launch of the
campaign.
At the Kronenbourg 1664 barbeque
party, guests were impressed by the
entertaining performances of fire eaters,
poi acts and a wonderful two-piece band
that kept the tempo going. Guests were
all smiles testing out the grilling photo
booth and stress-o-meter game, and had
the most fun releasing their week-long
stresses of work by participating in Lively
Larry’s game show. The food was also
nothing short of delicious coupled with
ice-cold Kronenbourg 1664 lager and
Blanc, the night echoed on with animated
conversations and hearty laughter.