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GODIVA, The World’s Premium
Chocolate Launches In Style At
Nu Sentral Mall
GODIVA,
the World’s Premium Chocolate
fromBelgiumhas finally officiated its fifth
store at Nu Sentral Mall. Godiva, in part-
nership with Valiram Group, continues
their promise of ultimate chocolate experi-
ence for all chocolate lovers and increases
the opportunity to indulge in the luxury of
the world’s finest chocolate. The stylish
addition was launched in presence of the
country’s most influential and recognised
stylemakers, social influencers, celebrities
and members of the media.
The memorable evening started with
emcee of the night, Elaine Daly, welcom-
Natasha Bedingfield Takes The
Stage At ALOFT Kuala Lumpur
Sentral
Starwood
Preferred Guest (SPG®), the
award-winning loyalty program from
Starwood Hotels & Resorts Worldwide,
Inc. in partnership with Live Nation En-
tertainment, Inc., the world’s leading live
entertainment and e-commerce company,
staged an exclusive performance featur-
ing Natasha Bedingfield as part of its On
Tour With SPG: Hear The Music, See The
World global music series. The fourth
event of the nine-part series took place
at the sassy Aloft Kuala Lumpur Sentral,
Malaysia, featuring an intimate live
acoustic performance specially tailored
for Aloft Hotels in collaboration with
the artist.
“As the leader in the hotel loyalty
space, our innovative Starwood Preferred
Guest loyalty program allows SPG mem-
bers to gain access like no other and enjoy
an array of benefits that comes with being
a loyal member,” Irene Lin, Director,
Distribution, Loyalty and Partnerships,
Starwood Hotels and Resorts, Asia Pacific
commented. “Already in its third consecu-
FireFlyz | 55
ing the guests to the new store, followed
by welcome notes from Joerg Hontheim,
General Manager of F&B of the Valiram
Group and John Holmberg, Managing
Director of Godiva Pacific Rim and China.
Guests also witnessed a ribbon cutting
and toasting ceremony by the Valiram
Group and Godiva Pacific Rim team.
Guests and members of the media were
treated to a variety of delicious tea-infused
canapés, desserts and pastries, including
delectable Godiva truffles, pralines and
the coveted Chocolixir all throughout the
evening.
One of the highlights of the opening
event was the unveiling of Lady Godiva’s
chocolate sculpture by Chef Philippe
Daue, who is the Godiva Chef Chocolatier
for Pacific Rim. The presentation saw
the Chef explaining to the guests on the
inspiration behind the sculpture. Amidst
all other brands in Nu Sentral, Godiva
certainly stands out with its luxurious
fixtures, layout and product offerings.
Strategically located at the concourse
level of Nu Sentral Mall, this store is
sure to delight the customers as it comes
equipped with a comfortable 15-seater –
great for patrons who would like to relax
and enjoy each other’s company.
tive year, SPG’s Hear The Music, See The
World global music series allows our
members passionate about music to
experience one-of-a-kind concerts.”
As part of the 2014 series, each of
Starwood’s nine diverse hotel brands
have and will set the stage for the Hear
the Music, See the World series with each
featuring customised components of the
brand’s persona and style at the show.
The incredible destinations that have
hosted these unique live performances for
SPG members this year include Toronto,
New York and Munich; with upcoming
performances in Dubai and Guangzhou,
among others. Transcending musical
genres from rock, hip-hop, electronic to
pop, each experience is set to capture
the individualistic style, décor and spirit
of Starwood’s nine distinct brands, high-
lighting each brand’s passion points that
define each host property.
“I’ve had a lot of opportunities to
travel all over the world and am glad to
be in Malaysia to perform at the Aloft
Kuala Lumpur Sentral,” said Natasha
Bedingfield. “Starwood really put together
something magical for their members,
and I am excited to share this experience
with my fans in Asia.”