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16 | FireFlyz
STARTUP
Fireflyz
hacks into the
mind of CultureGuru CEO
LimFeng
, who is just
back from the Global
AngelHack competition
that was held in the
USA. CultureGuru is an
app that reminds you
of traditional festive
occasions and other
important events, as well
as recommending gifts
and traditional offerings.
L
IM
Feng, cofounder & CEO
of CultureGuru, leads a
team of six who are based
in Kuala Lumpur and
Johor Bharu, Malaysia. His
entrepreneurship journey
began when he was a part
of building the startup community in the
southern regionofMalaysia (StartupJohor).
CULTUREHACKING
The challenges that Lim faced during the
festive period was the main force behind
the creation of this app. “I started to notice
the problems I personally faced in regards
to traditional culture, the understanding
of why there is a need to carry out certain
rituals and also where to purchase festive
or prayer offering supplies during these
events.”
His teamwas one of 50 that took part in
the hackathon AngelHack Kuala Lumpur
2015, and came out amongst the top 18 of
participating teams fromaround the world
after completing a pre-accelerator, Hackcel-
erator. Their rewardwas the opportunity to
attend the Global AngelHack competition
that was held in San Francisco, USA.
Malaysia’s Multimedia Development
Corporation has been supporting Angel-
Hack KL for the past few years. For 2015,
the focus was primarily on the creation of
Big Data Analytics solutions. Recognising
the growth potential of CultureGuru, they
were also selected to be part of the MSC
Malaysia Global Linkages programme to
San Francisco.
“AngelHack Kuala Lumpur was an
awesome experience. We met a bunch of
extremely talented developers and design-
ers at the event. The post event interactions
with stakeholders andmentors of the event
was what really made our AngelHack
experience invaluable. AngelHack was
one of the best hackathons that we ever
participated in.”
Lim also found the event in San Fran-
cisco an exciting, eye-opening journey.
They are now connected with the top 1%
of developers and entrepreneurs from
AngelHack all over the world, connections
that were made through the event. “One
reminder from the CMO of AngelHack,
Brian Collins, will always stay inmymind.
He said, ‘It’s not about the competition, it’s
about collaboration’.”
“Being part of a highly competitive
pre-accelerator programme, we’ve learned
how to manage the stress levels, dealing
with tight deadlines, constantly iterating
with the concept and rapid deployment.
Execution is the key to everything.”
Make ItAFestival
ToRemember
One reminder fromthe CMOof
AngelHack, Brian Collins, will
always stay inmymind. He said,
‘It’s not about the competition,
it’s about collaboration’.”
When asked about his thoughts on the
current startup ecosystem, Lim said the
past two years has seen a rapid growth
due to key industry players gaining more
experience and a better understanding of
the ecosystem. He feels that 2016 is a year
of consolidating for the industry players.
“Despite global economic challenges, I
think the Malaysian startup scene is still
able to maintain growth and achieve
excellent results.”